We care about nature, and we fear man-mad climate change. When we started to produce wristwatches, we decided against cheap consumer goods and for life-lasting accessories. We believe that wristwatches, such as pocket knives or wedding rings, should only be bought once. Still, producing and selling wristwatches is inevitably bound to CO2 emissions. While we do our best to reduce our carbon footprint, it is not possible for us yet, to produce our watches fully carbon emission free. Thus, the least we can do is to compensate for our emissions.
How are we compensating?
FLYERS compensates with two distinct mechanisms: First, we compensate for the carbon that was emitted during the production of the wristwatch. Here, we chose to participate in the Plant-for-the-planet network, a major and trustworthy, UNO-supported movement to replenish 1 trillion trees as fast as possible. For every € donated, Plant-for-the-planet plants exactly one tree. The trees are planted by smaller local movements, wherever reforestation is needed.
Why planting trees?
Planting billions of trees across the world is one of the biggest and cheapest ways of taking CO2 out of the atmosphere to tackle the climate crisis, according to scientists, who have made the first calculation of how many more trees could be planted without encroaching on crop land or urban areas. As trees grow, they absorb and store the carbon dioxide emissions that are driving global heating. New research estimates that a worldwide planting programme could remove two-thirds of all the emissions from human activities that remain in the atmosphere today, a figure the scientists describe as “mind-blowing”.
How many trees are we planting with each order?
We are fed up with entrepeneurs counting every penny when it comes to climate offset - we chose to overdeliver and are proud to announce that we well donate 5 trees with every wristwatch sold through our store. We will keep you updated on our progress!
If you want to join the movement, you can visit our partner at www.trilliontreecampaign.org